Banners and brands
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Banners
![Dia Market](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/dia-market.png)
Proximity format
Surface between 400 and 700 m2.
Expanded offer of perishables.
![Dia Maxi](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/dia-maxi.png)
Attraction format
Surface area of between 700 and 1000 m2 in suburban areas.
Customer parking.
Over 3,500 references.
![Clarel](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/clarel.png)
Specialists in household goods, beauty and health
Nearly 6,000 references.
Surface area of between 160 and 260 m in urban areas.
![La Plaza de Dia](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/la-plaza-de-dia.png)
Family proximity supermarket
Broad selection of perishables and personalized customer service.
Over 7,500 references, of which 1,500 are fresh.
300, 500, 700 or 1,000 m2 in urban areas.
![MAx descuento](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/max-descuento.png)
Specializing in providing service to professionals and self-employed in the hotel and restaurant sector and collectives.
Product range exceeding 4,000 references.
![Cada día](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/cada-dia.png)
Stores in small centres, particularly rural areas, that do not require investments in store infrastructure.
Managed by franchisees
![Mini preço](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/minipreco.png)
Covers two types of stores in the Portuguese market:
Minipreço Market: local stores in urban centres: Surface area of 250-400 m2 and a product range of 3,000 references.
Minipreço Family: attraction to the periphery: Surface area up to 1,000 m2 with covered parking and up to 4,500 references.
![Citydia](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/citydia.png)
Stores used for the franchise format in China and for certain brand assignment agreements to third parties in other markets.
![Mais perto](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/mais-perto.png)
Stores in rural areas in the Portuguese market, that do not require investments in store infrastructure.
Managed by franchisees.
Brands
![Dia](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/dia.png)
Traditional DIA product range: cold, liquid, cellulose, pharmacy, bazaar, etc.
![Bonté](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/bonte.png)
Perfume and personal hygiene.
![As](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/as.png)
Pet food and care.
![Baby Smile, Junior Smile](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/junior-smile10934.png)
Baby and child’s world products.
![Basic Cosmetic](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/basic-cosmetics.png)
Decorative cosmetic products.
![Delicious](http://memoriaanual2016.diacorporate.com/recursos/img/memoria/2017/03/03/delicious.png)
Gourmet products.
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