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2016 was the year for the implementation of projects aimed at offering a total shopping experience to DIA’s more than 40 million customers. The development and exploitation of the benefits of digitalization in a broad sense has taken up a large part of the company’s efforts during the financial year, in order to adapt it quickly and efficiently to changing consumer habits and to enhance listening and relationship channels.

Satisfying customer needs has been a constant in the more than 35 years of activity of the DIA Group. The new digital tools and the opportunities offered by the new environment have been used by the company to further develop its two-way relationship with its customers, offering a more complete shopping experience.

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